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Maximise your wine sales

Our CyT brands have seen 22% growth in the last year. Now we would like to help you grow your sales too.

Follow these four simple steps to make your wine shelves as profitable as possible.

Winewise: why wine is important for sales
Percentage of value sales for each alcohol category in the Total Market in Great Britain
Percentage of value sales for each alcohol category in the Total Market in Great Britain
Supporting Content

Why is the wine category important for your store?

  • 7/10 of GB households buy wine
  • The average selling price of a bottle of wine is £6.96 in impulse stores
  • Sales of wine are growing in value
  • The average wine drinker buys 58 bottles of wine each year
  • Wine is the most popular alcoholic drink consumed at home


Take Actions


Which of the following categories of alcohol has the highest share of value sales in the total market?

One small step for your store

Do you have a fair amount of space for wine within your alcohol fixture?

Here's an overview of the information and advice we will provide

Key Advice

Step 1
Why Wine?

This is the first step in our series of easy tips to help you sell more wine in your store. Here we will start to look at the overall Beers, Wines and Spirits category to try to give you a general impression of what types of alcohol shoppers are currently buying.

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Step 2
What Wine?

In this section we will start to look at the wine category in more detail. We know that this is a topic that can be quite confusing, as there are a lot of different styles, colours and origins that all fight for the same shelf space.

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Step 3
What Price?

Here we will take a closer look at what prices shoppers are willing to pay for their wines.

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Step 4
Which Wines?

This is the last step of our basic guide to selling more wine to your customers. Once you have completed this step you will have all the information you need to create the ideal wine range to appeal to a wide variety of shoppers. In this section, we will be looking at the ‘Must Stock’ SKUs within the wine category. These are split between Red, White & Rosé.

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Advanced Advice

Step 5
Shopper Insights

In the previous steps, we took you through the core principles of selling wine, including what wine products to stock and how to display it. In this section we will look at how you could attract more wine shoppers, sell more bottles, encourage shoppers to spend more, and how to keep wine relevant.

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Winewise is a service powered by Casillero del Diablo, however all the category advice on this website is unbiased and aims to guide you to achieving the best possible overall category sales. If you would like further information about CyT brands please visit the brands page.